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Social Swipe

Interactive Billboard
Kolle Rebbe agency – Hamburg, Germany
Cannes Lions Gold winner 2014

miserior-social-swipe-cover

Relief organisation, Misereor, has worked with Hamburg-based agency Kolle Rebbe to create an interactive poster that accepts credit cards and shows donors the result of their donation on the spot. The Social Swipe is a new sort of poster, encouraging engagement with an instant call to action. Each swipe of the credit card is a fixed donation of 2 Euros. The swiping triggers an animation sequence that shows just what that simple donation can do to help the poor and disadvantaged.

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This entry was posted on Saturday, February 13th, 2016 at 1:14 pm and is filed under ad. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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